Central Group Regional Product Launch
A high-energy product launch event attracting 1,200 shoppers and generating significant regional media coverage.
Project Overview
Central Group tasked Eventbase with producing a regional product launch at Central Plaza Khon Kaen — an event designed to drive consumer excitement and generate regional media coverage for a new retail line.
Execution
Our creative team developed a 360-degree experiential concept featuring an immersive brand zone, interactive product demonstrations, and a live performance by a nationally-known Thai artist. The floor plan was designed to maximise dwell time and social media shareability.
Media & Reach
- 1,200 attendees on launch day
- 45+ media publications covered the event
- 2.8M organic social media impressions in the first week
- 340% increase in regional store traffic during the launch weekend
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